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Attract, convert and retain your ideal clients with magnetic marketing content

Content marketing and copywriting for professional services and business-to-business

The internet is getting noisier. Shouting about your services through advertising and sales pitches doesn’t work well anymore. Attention spans are shorter and clients are more discerning.

But you can be heard above the noise by providing information that solves your clients’ challenges. As a credible and authoritative source of advice in the right places, your business is more likely to get discovered by potential clients. You will earn their trust and loyalty, strengthen your client relationships and grow an engaged following.

I work with professional services and business-to-business (B2B) companies to plan, write and promote effective website content, blogs, case studies and more. You will get relevant and helpful content that makes you stand out from your competitors, builds authority and trust, and turns your ideal clients into loyal fans.

I offer white label content and copywriting services for web design and marketing agencies too.

My Services

Planning Content

Identify who your ideal clients are, what content they would find valuable and where you can find them. Plan what content to create that will engage them. Put how and when this content is created into a calendar to drive the next steps.

Writing Content

Research and write search engine optimised (SEO) content that helps your business get found, positions you as experts and provides value to your ideal clients. You’ll get website content, blog articles, case studies or other content to engage your ideal clients and keep your existing clients interested.

Promoting Content

Once I’ve written and published your content, I don’t leave it there. By promoting and repurposing your content through social media, email newsletters, press releases or other ways, your content gets maximum visibility.


“As a small and busy team, we’ve outsourced our blog writing, website content, email newsletter and social media to Polly.

She has grasped our very technical subjects rapidly and produces first class written content with exceptional results. She’s responsive, creative and very reliable.”

Hugh Taylor

CEO, Roadnight Taylor

“Polly understands your writing needs. She asks the right questions and collects the right information and detail which she then expertly puts together.

Her words capture and promote your story perfectly. Her dedication to producing high quality and effective content is exemplary.”

Gail Gibson

Business performance coach, Gail M Gibson

“Polly has helped us to achieve our objectives of increasing our profile and enhancing our company image. You can trust her to deliver good results on time.

She’s very knowledgeable, provides an excellent service and through her large network of other contacts has helped us with design and print too.”

Rob Lister

Director, Rural and Business Specialists Ltd


Why I repositioned to focus on content marketing

Why I repositioned to focus on content marketing

I started my own business four years ago. I’ve learnt a lot including what I love to do best and what my clients value the most. Read why I’ve repositioned my business to content marketing and copywriting.