Attract, convert and retain your ideal clients with magnetic marketing content
Content marketing and copywriting for professional services and business-to-business
The internet is getting noisier. Shouting about your services through advertising and sales pitches doesn’t work well anymore. Attention spans are shorter and clients are more discerning.
But you can be heard above the noise by providing information that solves your clients’ challenges. As a credible and authoritative source of advice in the right places, your business is more likely to get discovered by potential clients. You will earn their trust and loyalty, strengthen your client relationships and grow an engaged following.
I work with professional services and business-to-business (B2B) companies to plan, write and promote effective website content, blogs, case studies and more. You will get relevant and helpful content that makes you stand out from your competitors, builds authority and trust, and turns your ideal clients into loyal fans.
I offer white label content and copywriting services for web design and marketing agencies too.
WHAT MY CLIENTS SAY
She has grasped our very technical subjects rapidly and produces first class written content with exceptional results. She’s responsive, creative and very reliable.” Hugh Taylor
Her words capture and promote your story perfectly. Her dedication to producing high quality and effective content is exemplary.” Gail Gibson
She’s very knowledgeable, provides an excellent service and through her large network of other contacts has helped us with design and print too.” Rob Lister
LATEST TIPS AND ADVICE FROM MY BLOG
There are lots of factors that can contribute to the success of any blog post. I’ve created a blog post checklist of over forty things to do as you plan, write, load your blog into your website platform and publish.
I started my own business four years ago. I’ve learnt a lot including what I love to do best and what my clients value the most. Read why I’ve repositioned my business to content marketing and copywriting.
The key to creating marketing content your audience will love is taking the time to research, listen to and understand your clients and target clients. You can do this through creating client personas.