How I can help you

Content marketing and copywriting services

Writing and publishing the right messages on your website can make a big difference to your business – if you write, publish and promote them effectively.

They can help you be found by your ideal clients, engage and interest them and convert them into paying clients.

But are you too busy to create and promote your own website, literature or marketing content consistently? Maybe you don’t know where to start or you have permanent writer’s block. Or perhaps you already have website content or blog articles, but they are not being found by your ideal clients or engaging them.

Let me help. I help busy businesses or those stuck with writing content to plan, write and promote compelling and captivating website, literature and other marketing content.

PLANNING CONTENT

Everything starts with a plan. First, I like to understand your business and your objectives. It’s helpful to review your existing content too. I can then create a content plan based on your client personas, content strategy and a content calendar.

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Client Personas

It’s important to establish the type of client your content is trying to reach and what their objectives, challenges or pain points are. Then we know the most effective content to create.

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Content Strategy

Once we know who your ideal clients are, and the content they will find of value, we can decide what to create, in what format and on what platforms to publish it – whether it’s your website, social media, in the press or further afield.

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Content Calendar

In my book, being organised is a huge step towards getting things done! Planning your content activity (who is creating what and when, and how it will be distributed, promoted and repurposed) in a calendar is important.

WRITING CONTENT

With the planning complete, or maybe you already have a plan of your own, the content creation can begin.

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Blog Articles

I produce high-quality, well-researched and search-engine-optimised (SEO) blog posts to help your business get found online and position your business as the go-to experts in your field.

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Website Copywriting

Whether you are looking to build a new website or refresh an old one, I write SEO-friendly website copy that helps your website get found, engages visitors and improves the performance of your website.

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Literature Copywriting

Even though we are in a digital era, printed literature is still effective if used and written in the right way. I write effective brochure, flyer, presentation and report copy. You can access my fabulous contacts who can help with design and print too.

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Case Studies

Demonstrating your ability to deliver on your service promises with your client stories earns the trust of potential clients. I plan, interview and write case studies to show how your business has had a positive impact on your clients’ businesses.

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Copy Editing

Some people prefer to write their own content but want a fresh pair of experienced eyes to edit the content and structure to make it more engaging. I can refresh old text and proofread too.

PROMOTING CONTENT

Once the content is complete, it’s not the case of publishing it and leaving it. To get maximum visibility, the content then has to be promoted.

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Email Newsletters

I design, write and send email newsletters to your subscribers. Sending your useful content to your audience in a newsletter is a great way to help keep you at the front of their minds and build a relationship with them.

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Social Media

The best platforms to use will be determined by your client personas, but I help share your content on Twitter, Facebook, Linkedin or Instagram. And on some platforms, I can share your content more than once in different ways.

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Press Releases

To reach a wider engaged audience, I turn your content or business stories into a press release and issue the release to your relevant press and publications.

I have a trusted network of marketing specialists

This list is not exhaustive, so please don’t hesitate to get in touch if you don’t see what you are particularly looking for.

I have a network of experienced and trusted contacts available for projects where specific services are required such as print, graphic design, website development, video and podcast recording. Alternatively, if you have preferred suppliers who you work with, I am happy to work with them and manage any project on your behalf.

How can I help you?

I’d love to help you plan, create and promote great content so you get found, engage your ideal clients and get more sales.

Let's talk